Fresh Express
Peak of Freshness Microsite – Fresher Flavor Finder
Working as the Agency of Record for Fresh Express Salads, RED212 led the development of the strategic and creative direction of the brand for the past two years. The creation of a 360 marketing program included work across mediums from TV, OOH, print and digital.
Focused on communicating consistently, deliciously fresher salads, the “Peak of Freshness” campaign drove brand awareness and an increase in sales velocity.
