Fresh Express

Salad Conoisseur Banner

From “Innovation to Commercialization,” RED212 led the development of the new strategic and creative platform for Fresh Express brand salads. Leveraging a new technology for the brand, FreshRinse, the campaign utilizes the credentials of a chef and restaurant owner to attest to the cleanliness and tastiness of Fresh Express salads. Launching with strong copy scores, the integrated campaign features TV, Print, Digital and Social Media.

Salad Conoisseur Banner Salad Connoisseur TV Salad Connoisseur Print Fresh Express Salads on Facebook Peak of Freshness TV Peak of Freshness Print Peak of Freshness Microsite – Fresher Flavor Finder