1. Do I need to be on social media?
In short, YES.
You don’t have to be on every network, but you do have to be somewhere. People are probably already talking about your brand anyway, so you should have your say in that conversation.
Facebook is a good place to start, considering 1 out of 7 humans in the world are on Facebook. That equals about 1.9 billion people – so there’s a pretty good chance your audience is there.
If you have the content and resources to do so, you can expand to more platforms. Share a lot of photos? Try adding Instagram. Share a lot of breaking news or trendy content? Consider Twitter.
2. What should I share?
The rule of thumb in the industry is that your content should be 80% helpful and 20% promotional. To most business owners, 20% doesn’t seem like much, but social media is social for a reason. It’s about being present in the conversation and engaging with your consumers. Users will see right through posts that are sales-y and promotional, and want to see content that’s interesting and shareable. And don’t shy away from showing your personality! Red212 can help you create a strategy to find the right balance.
3. How often should I post?
It depends. For Facebook, the ideal amount is once a day, but you have to find your sweet spot – the balance between quantity and quality.
post every day but have bad content, you increase the risk of becoming too “spammy” and might lose a lot of your audience. If you post really great content but only once a month, your brand isn’t staying top-of-mind for consumers and you lose the opportunity to build loyalty.
An easy solve for this is creating a monthly content calendar to easily monitor what and how much content will be posted for the month to manage both quality and quantity. Or just hire an amazing agency like Red212 to do it for you.
4. Do I have to pay to boost my posts?
Do you have to? No. Should you? Yes.
The Facebook algorithm will typically only show your posts to 1% of your audience. ONE percent. That’s not very much. It truly is a pay-to-play world now. The great thing about advertising on Facebook is that you can set your own budget. Start out small, run a couple tests, and grow from there. Read more on Facebook promoted posts here.
5. How do I know it’s working?
If your profile is set up as a business page, most platforms have analytics built directly into their site. Facebook and Instagram call them “Insights.” This data can be overwhelming if you don’t know what to look for, but focus on the metrics that align with the ultimate goal of your business on social media. If you’re looking to grow awareness of your brand, you’ll probably want to focus on Reach. If your most important goal is to build loyalty, you should probably focus more on Engagement Rate.
From strategies to content calendars to analytics, social media can be a daunting task and a full-time job in itself. Red212 can help with all of these needs and more. Give us a call!