We live in a visual society. Though video reigns supreme, content with an image performs much better than a post with just text. But if you don’t have a team of designers, creating an image for every post can be a big job. That’s where Canva comes in – a free way to design posts efficiently.
Easily create graphics that are pre-sized for the platform you need, with a library of templates, photos (or upload your own), stickers, borders, shapes, and more. It’s as easy as dragging and dropping. If you upgrade to the premium subscription, not only do you gain access to even more photos and elements, you can use the “Magic Resize” option so you can take one design and easily transform it to the right size for all platforms.
2 & 3 Facebook Pages Manager and Facebook Ads
Attention: Facebook has more than one app! If you manage a page and/or an ad account, the amount of information you can see in the standard Facebook app is very limited, but these two apps give you access to almost everything you could see on a desktop. Monitor and create ad campaigns, manage your page and community, and view insights all from your phone. These apps make on-the-go social media management a breeze.
Social media is all about being present in the conversation (that’s why it’s called social media, after all). The general rule of thumb in the industry is that 80% of your content should be helpful, informative or entertaining, and just 20% should directly promote your business. It’s easy to get overwhelmed trying to find and provide that much relevant content, but Feedly is a great way to do it.
According to its description, the app is connected to 40 million online news feeds and sources and aggregates into one. You tell the app what categories or industries you’re interested in, and it provides you with article after article of relevant content you can share to your social media. It even integrates with the social media platforms, so you can easily share directly from the app.
This all-in-one video editing app from the geniuses at GoPro makes it easy to create professional-looking videos on your iPhone or iPad. So how does it work? Simply load your clips and start making magic. The easy-to-use tool allows you to create a fully customized video – trim and crop, adjust the speed and volume, and add filters, titles, animation, transitions, and more – in literally minutes. You also get access to Splice’s “huge library” of fee-free music and sound effects. Looking to add a voiceover? Record it live inside the app. Splice proves you don’t need a big budget – or a budget, period – to produce beautiful content.