Gold Star Chili:

Redefining tradition.

Chili is a tradition in Cincinnati and your personal allegiance to one brand or another is often passed down from one generation to another like an old pocket watch. And wouldn’t you know it, Gold Star has always found itself on the wrong side of that legacy. But we’re helping to make a big whopping dent in that particular tradition by creating messages that are more relevant and more engaging, not to mention smile and appetite inducing. All served up in creative executions that are a whole lot more fun than some musty old tradition.

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